Light AI 2

People.
Design.
Technology.
Business.

Jose P. Alcazar is an internationally trained Product Designer (UX/UI) with 13+ years of proven track record defining & delivering User Experiences for intelligent digital solutions.

He combines user-centered and data-driven design methodologies with a strong business focus, resulting in best-in-class products that not only drive customer satisfaction and engagement but also decrease production costs, improve revenue, reduce time-to-market and create synergy with Product, Tech & Commercial teams.

With exceptional design skills, a great sense of aesthetics and a strong ability to distill complex problems into simple and elegant solutions, Jose is shaping the experiences of the future in a way that users can feel connected to.

Work areas


Digital transformation

Emerging Technologies

Innovation

Data & Analytics

Projects

For case studies, please reach out to hello@jpalcazar.com

UX

  • Qualitative & Quantitative Research
  • Personas
  • A/B & multi-variate testing
  • Ethnographic research
  • Contextual inquiry
  • Heuristic evaluation
  • Usability testing
  • Accessibility (WCAG 2.X)
  • Wireframing
  • Sitemaps
  • User Journey
  • Analytics

UI

  • Design Systems
  • Color theory
  • Design Patterns
  • Prototyping
  • Typography
  • HTML
  • CSS

Design Process

1.- Ask & Listen


Listen to stakeholders
Understand business needs
Functional requirements
Technology constraints

2.- Research


Personas
Ethnographic Research
Interviews & Observations
User stories & story maps

3.- Discovery


Metrics & Analytics
Competitive Analysis
Ideation & Strategy
Benchmarking

4.- Wireframing


Concept sketching
System/Process flow
Information Architecture
Interaction Design

5.- Prototyping


Brand identity & integration
High-fidelity mockups
Interactive prototypes

6.- Test & Iterate


Deliverables
Suggestion next/steps

Tools

The stack for Design, Collaboration, and  Documentation.
I stick to the Industry´s standard.

Sketch app
Sketch
FlowMapp
FlowMapp
Invision
Invision
Axure
Axure RP
Proto
Proto.io
Hotjar
Hotjar
MouseFlow
Mouseflow
Balsamiq
Balsamiq
Google Analytics
Analytics
Slack
Slack
RealEye
RealEye
Photoshop
Photoshop

Main Page - white new version AI

People.
Design.
Technology.
Business.

Jose P. Alcazar is an internationally trained Product Designer (UX/UI) with 13+ years of proven track record defining & delivering User Experiences for intelligent digital solutions.

He combines user-centered and data-driven design methodologies with a strong business focus, resulting in best-in-class products that not only drive customer satisfaction and engagement but also decrease production costs, improve revenue, reduce time-to-market and create synergy with Product, Tech & Commercial teams.

With exceptional design skills, a great sense of aesthetics and a strong ability to distill complex problems into simple and elegant solutions, Jose is shaping the experiences of the future in a way that users can feel connected to.

Work areas


Digital transformation

Emerging Technologies

Innovation

Data & Analytics

Projects

For case studies, please reach out to hello@jpalcazar.com

UX

  • Qualitative & Quantitative Research
  • Personas
  • A/B & multi-variate testing
  • Ethnographic research
  • Contextual inquiry
  • Heuristic evaluation
  • Usability testing
  • Accessibility (WCAG 2.X)
  • Wireframing
  • Sitemaps
  • User Journey
  • Analytics

UI

  • Design Systems
  • Color theory
  • Design Patterns
  • Prototyping
  • Typography
  • HTML
  • CSS

Design Process

1.- Ask & Listen


Listen to stakeholders
Understand business needs
Functional requirements
Technology constraints

2.- Research


Personas
Ethnographic Research
Interviews & Observations
User stories & story maps

3.- Discovery


Metrics & Analytics
Competitive Analysis
Ideation & Strategy
Benchmarking

4.- Wireframing


Concept sketching
System/Process flow
Information Architecture
Interaction Design

5.- Prototyping


Brand identity & integration
High-fidelity mockups
Interactive prototypes

6.- Test & Iterate


Deliverables
Suggestion next/steps

Tools

The stack for Design, Collaboration, and  Documentation.
I stick to the Industry´s standard.

Sketch app
Sketch
FlowMapp
FlowMapp
Invision
Invision
Axure
Axure RP
Proto
Proto.io
Hotjar
Hotjar
MouseFlow
Mouseflow
Balsamiq
Balsamiq
Google Analytics
Analytics
Slack
Slack
RealEye
RealEye
Photoshop
Photoshop

Dark theme

User experiences
for intelligent digital products

People.
Design.
Technology.
Business.

Jose P. Alcazar is an internationally trained Product Designer (UX/UI) with 13+ years of proven track record defining & delivering User Experiences for intelligent digital solutions.

He combines user-centered and data-driven design methodologies with a strong business focus, resulting in best-in-class products that not only drive customer satisfaction and engagement but also decrease production costs, improve revenue, reduce time-to-market and create synergy with Product, Tech & Commercial teams.

With exceptional design skills, a great sense of aesthetics and a strong ability to distill complex problems into simple and elegant solutions, Jose is shaping the experiences of the future in a way that users can feel connected to.

Work areas


Digital transformation

Emerging Technologies

Innovation

Data & Analytics

Projects

For case studies, please reach out to hello@jpalcazar.com

UX

  • Qualitative & Quantitative Research
  • Personas
  • A/B & multi-variate testing
  • Ethnographic research
  • Contextual inquiry
  • Heuristic evaluation
  • Usability testing
  • Accessibility (WCAG 2.X)
  • Wireframing
  • Sitemaps
  • User Journey
  • Analytics

UI

  • Design Systems
  • Color theory
  • Design Patterns
  • Prototyping
  • Typography
  • HTML
  • CSS

Design Process

1.- Ask & Listen


Listen to stakeholders
Understand business needs
Functional requirements
Technology constraints

2.- Research


Personas
Ethnographic Research
Interviews & Observations
User stories & story maps

3.- Discovery


Metrics & Analytics
Competitive Analysis
Ideation & Strategy
Benchmarking

4.- Wireframing


Concept sketching
System/Process flow
Information Architecture
Interaction Design

5.- Prototyping


Brand identity & integration
High-fidelity mockups
Interactive prototypes

6.- Test & Iterate


Deliverables
Suggestion next/steps

Tools

The stack for Design, Collaboration, and  Documentation.
I stick to the Industry´s standard.

Sketch app
Sketch
FlowMapp
FlowMapp
Invision
Invision
Axure
Axure RP
Proto
Proto.io
Hotjar
Hotjar
MouseFlow
Mouseflow
Balsamiq
Balsamiq
Google Analytics
Analytics
Slack
Slack
RealEye
RealEye
Photoshop
Photoshop

Main Page -

People.
Design.
Technology.
Business.

Jose P. Alcazar is an internationally trained Digital Product Designer (UX/UI) with 10+ years of proven track record defining & delivering User Experiences for intelligent digital solutions.

He combines user-centered and data-driven design methodologies with a strong business focus, resulting in best-in-class products that not only drive customer satisfaction and engagement but also decrease production costs, improve revenue, reduce time-to-market and create synergy with Product, Tech & Commercial teams.

With exceptional design skills, a great sense of aesthetics and a strong ability to distill complex problems into simple and elegant solutions, Jose is shaping the experiences of the future in a way that users can feel connected to.

Work areas


Digital transformation

Emerging Technologies

Innovation

Data & Analytics

Projects

For case studies, please reach out to hello@jpalcazar.com

UX

  • Qualitative & Quantitative Research
  • Personas
  • A/B & multi-variate testing
  • Ethnographic research
  • Contextual inquiry
  • Heuristic evaluation
  • Usability testing
  • Accessibility (WCAG 2.X)
  • Wireframing
  • Sitemaps
  • User Journey
  • Analytics

UI

  • Design Systems
  • Color theory
  • Design Patterns
  • Prototyping
  • Typography
  • HTML
  • CSS

Design Process

1.- Ask & Listen


Listen to stakeholders
Understand business needs
Functional requirements
Technology constraints

2.- Research


Personas
Ethnographic Research
Interviews & Observations
User stories & story maps

3.- Discovery


Metrics & Analytics
Competitive Analysis
Ideation & Strategy
Benchmarking

4.- Wireframing


Concept sketching
System/Process flow
Information Architecture
Interaction Design

5.- Prototyping


Brand identity & integration
High-fidelity mockups
Interactive prototypes

6.- Test & Iterate


Deliverables
Suggestion next/steps

Tools

The stack for Design, Collaboration, and  Documentation.
I stick to the Industry´s standard.

Sketch app
Sketch
FlowMapp
FlowMapp
Invision
Invision
Axure
Axure RP
Proto
Proto.io
Hotjar
Hotjar
MouseFlow
Mouseflow
Balsamiq
Balsamiq
Google Analytics
Analytics
Slack
Slack
RealEye
RealEye
Photoshop
Photoshop

Main Page

People.
Design.
Technology.
Business.

Jose P. Alcazar is an internationally trained Product Designer (UX/UI) with 13+ years of proven track record defining & delivering User Experiences for intelligent digital solutions.

He combines user-centered and data-driven design methodologies with a strong business focus, resulting in best-in-class products that not only drive customer satisfaction and engagement but also decrease production costs, improve revenue, reduce time-to-market and create synergy with Product, Tech & Commercial teams.

With exceptional design skills, a great sense of aesthetics and a strong ability to distill complex problems into simple and elegant solutions, Jose is shaping the experiences of the future in a way that users can feel connected to.

Work areas


Digital transformation

Emerging Technologies

Innovation

Data & Analytics

Projects

Review selected cases showcasing Jose's work.

View case ctudies

UX

  • Qualitative & Quantitative Research
  • Personas
  • A/B & multi-variate testing
  • Ethnographic research
  • Contextual inquiry
  • Heuristic evaluation
  • Usability testing
  • Accessibility (WCAG 2.X)
  • Wireframing
  • Sitemaps
  • User Journey
  • Analytics

UI

  • Design Systems
  • Color theory
  • Design Patterns
  • Prototyping
  • Typography
  • HTML
  • CSS

Design Process

1.- Ask & Listen


Listen to stakeholders
Understand business needs
Functional requirements
Technology constraints

2.- Research


Personas
Ethnographic Research
Interviews & Observations
User stories & story maps

3.- Discovery


Metrics & Analytics
Competitive Analysis
Ideation & Strategy
Benchmarking

4.- Wireframing


Concept sketching
System/Process flow
Information Architecture
Interaction Design

5.- Prototyping


Brand identity & integration
High-fidelity mockups
Interactive prototypes

6.- Test & Iterate


Deliverables
Suggestion next/steps

Tools

The stack for Design, Collaboration, and  Documentation.
I stick to the Industry´s standard.

Sketch app
Sketch
FlowMapp
FlowMapp
Invision
Invision
Axure
Axure RP
Proto
Proto.io
Hotjar
Hotjar
MouseFlow
Mouseflow
Balsamiq
Balsamiq
Google Analytics
Analytics
Slack
Slack
RealEye
RealEye
Photoshop
Photoshop