Business Intelligence Website (Buyer experience)

2015

Overview

B2B purchases are rarely impulsive; most commonly, they are the result of a long, complex decision-making process because they involve relatively high priced items that are expected to last for quite a  while.
The company wants to provide a better user experience by reinforcing the first impression, engaging, connecting and converting visitors into customers.

User Goals

Get a quick general overview of the company’s services and provide a contact request during the whole browsing experience.
Decrease load time and increase readability.
Get the satisfaction of partnering with a trustworthy, international organization.

Business Goals

Reinforce the corporate website’s experience as the first point of contact and major lead generator.
Get the opportunity to tell a story while the visitor is scrolling down.
Increase conversion – Generate more leads directly from the website.

PERSONAS

BUYER JOURNEY

SITEMAP

STAKEHOLDERS MAP

JOURNEY MAP

WEB ANALYTICS & EYE TRACKING

Responsive Design